The impact that streaming sites & social media have had on the film industry

Social media has had a massive impact on the film industry as a whole spanning from marketing and campaigning to normal everyday people being able to produce and distribute their own films for free and by themselves without having a massive corporation to back themselves. Marketing is a major change that has happened which has benefitted both big studios such as Warner Brothers, Disney etc. but has also benefitted smaller and independent studios such as Belstone Pictures. Social media has allowed these companies to market all over the world for free meaning that they get more people to consume their media which they could never get if not for social media. However, giving audiences the use of social media means that they can create and share their own films which can sometimes be original but most of the time are parodies and remakes of big franchise movies for example Harry Potter, Marvel movies and Jurassic Park. This can lead to piracy problems where the big companies can lose out on money from the fan films and illegal use of their characters this cannot be stopped just because of how rampant social media has become over the years making it nearly impossible for companies to take down every copyrighted fan film. 

Streaming is another form of media that has and is currently having a massive impact on the film industry. Streaming sites such as Netflix, HBO Max, Prime and even Hulu are now in direct competition with cinemas with most cinema releases now being conjoined with streaming releases cinema ticket sales have gone down drastically as audiences just find it more convenient to watch the films at home in their own time. Though streaming sites are a good opportunity for certain films to get more popular if they were not watched enough during their initial run time in the cinema this can make the films revenue become higher than it was originally. Smaller studios can even pay money for their film to be put on a streaming service for a period of time so that it is more accessible to watch for others who may not have been able to purchase it for varying reasons.