Star Persona

 What is a Star Persona?

Star Persona – Used to refer to those music stars who have an identity beyond their ability to make music, e.g. Lady Gaga. The persona may be demonstrated through character and personality, and be evident in other media products and platforms, for example magazine interviews and advertising campaigns

• Some stars are adept at changing their star persona to keep fans interested: an example of this can be Taylor Swift and Lady Gaga. The producer of the star may be instrumental in creating their persona.
  
  
• Social media is also a method used to show either the solo artists persona or have separate personas for a whole band but still focus on the lead and make them stand out more by giving them the more dominant personality.
  
  
• Instagram is a social media platform which almost if not all musicians have. The artist or band will usually have a team behind them to help either create or maintain the star persona which the musicians gave off and possibly even change their image as time moves on to keep the audience engaged.
  
  
• Going back to the example of Taylor Swift she has had many changes in terms of feeling of her music and even how she presents herself in her music videos and live performances this is a clear example of a shifting Star Persona. From her Purple era to Reputation she was always changing her image.

Digipacks

• Digipaks are a printed card packaging that is often used for CDs. They contain information about the band or the artist and the songs that will be contained in the CD. The designs of the digipacks can usually give most of the information you need to know about the artists, like the colours used on the cover, the fonts used and the imagery.