Matt Workshop

 On Monday we had a workshop with Matt:

• The point of the workshop was for Matt to basically show us what the differences are for having a band or a solo artist for your music video and the different ways you have to go about promoting them and creating their persona through social media and the music video itself.
  
  
• Matt had shown us a list of the most popular artists on Spotify and it was evident that solo artist were the leading members of the list with only a few bands making the list and the majority of the bands being very old.
  
  
• Matt then told us the difference in why it is easier to boost a solo artists career and self image is that they have a whole team of people behind them and that team only has to look over the one person instead of having to look over 4 separate members social medias or create a 'star persona' for each band member.
  
  
• Matt showed us examples of videos from solo artists and bands to show the difference in the amount spent on production for the video and the amount of locations they film at. It was evident to see that solo artists had more locations in one music video than bands did, the reason for this is because solo artist need more of a gimmick to grab the attention of their audience since they are preforming on their own.
  
  
• So in the workshop we learnt that it is easier to market and cater for a solo artist but a music video for a band is much easier to produce because they generally have less set up changes and even if you do have a minimal set up you can have ways in which you can make it interesting to watch