Social media has helped many bands and artists in recent years promote and sell their music too much larger audiences than they could before without the use of social media platforms. To have a good social media campaign there are different strategies that can be used such as engagement, storytelling and promotion. these three techniques are used together to create a platform for the band/artist, however promotion should be used sparingly as most audiences hate constant promotion for products.
Engagement
What is it about the artists social media that can engage the audience and keeps their attention so that they will continue to support them.
Storytelling
Showing the journey of the band/artist and how and why they started music and what they hope to do in the future with their music and what message they are trying t get across to their fans.
Promotion
Selling the band/artist as a product to the audience but done in a way that does not drive them away or make them engage less with the band.
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