Andrew Goodwin believed that music videos had the following conventions:
A link between the lyrics and the visuals:
This is from the music video "The Box" where the lyrics are "imma 2020 president candidate" as the pictures shows Roddy Rich in the White House connoting that he is a presidential position or a candidate as the lyrics suggest. Roddy Rich's costume and props used in this shot are very similar to the actual podium of the White House, this is trying to connote that he is different and feels he thinks in a different way from other presidential candidates and he could believe that what America needs is someone who thinks differently.
A link between the music and the video:
This is from the music video "Feels like summer" by Childish Gambino the music very much matches the visuals for this song as it is very light hearted and warm and makes you feel as if you were listening to this in the summer. The colours used in the music video are also very warm and soft colours you'd expect to see in summer.
Reflect the common features of the genres of music
This is the music video for "LIL DARKIE" this music video is full of fighting and extreme violence which perfectly correlates with the extremely angry and grungy music. This is a metal/rap music video so the aesthetic expected would be violent colours dark themes and possibly violence.
Intertextual references
This image is from the music video "Redhead" By Cochise the picture used in this frame of the music video is from a famous manga series called Jojo's Bizzare Adventure: Steel Ball Run. There are many more famous references to anime in his music and especially this one song.
Notions of Looking and Voyeurism
This image is from the music video for "WAP" by Cardi B this music video has plenty of scenes where the women are sexualised and put into varying costumes that would appeal more to a male audience rather than a female, many of Cardi B's music videos contain elements such as these.
No comments:
Post a Comment